We bring in hungry, humble players': How Cesc Fàbregas is leading the incredible rise of Como

Former Arsenal star Cesc Fàbregas is helping drive the remarkable ascent of Como 1907, a small Italian club that had long languished in obscurity. Under the direction of ambitious investors and Fàbregas's football intelligence, the club is steadily displaying a new competitive face.

Building Culture Through Fresh Blood

When asked about recruitment strategy, Fàbregas emphasized: "We bring in hungry, humble players." He revealed that the team's approach focuses on uncovering talented young prospects rather than chasing established names. This pragmatic approach allows the club to build a competitive squad at reasonable cost. Notably, the club's scouting team draws inspiration from football manager games, using unique data analytics to identify undervalued players and inject continuous energy into the squad.

A Unique Experience on Lake Como

Como 1907 sits on the picturesque shores of Lake Como, a geographic advantage that adds considerable allure to the club. On matchdays, the team operates Villa Carminati, an exclusive private members club offering premium hospitality and creating a distinctive atmosphere. This model—combining competitive football with refined living—attracts fans and investors who value experiential quality and opens new possibilities for sustainable development of a smaller club.